Keep California Chill Campaign by Nikkolos Mohammed for Coors Light

The classic Levi’s denim jacket was designed with the perspective of representing the whole state of California. Embodying the landmarks of various facets of California culture was essential in this piece. Nikkolos’ design technique was referencing early zines with large halftone xerox images torn and collaged together, in order to include an element of creative rebellion in the identity of being a “Californian”.